The Tea Herald aims to elevate tea as an experience for diverse audiences. By curating tea experiences, sharing knowledge with hospitality personnel, designing tea promotions which celebrate tea from an artisanal perspective, the aim is to create awareness and make it relevant to the 21st century while preserving its heritage.
The Tea Herald envisions a world where people understand tea to be more than a beverage and an experience with artisanal and cultural value. Through sharing knowledge, spreading awareness and understanding tea to a point where it is on par with coffee and wine in its experiential execution.